Who: Audi UK Role: Art Director, Lead Designer

Brief/Execution: Audi Business was the progression on from Audi Fleet. I had previously directed and designed the Audi Fleet work; showing beautiful exterior shots of the Audi A4 and A5. The focus in this campaign, however, was to highlight the quality and specification of the Audi range and how that benefitted the customer. Accompanied by witty copy, these adverts, again stood out against the largely finance focused adverts in fleet magazine media.