Who: Audi UK Role: Art Director, Lead Designer
Brief/Execution: To create a collection of booklets for Audi's Driving Experience range. My approach to art direction was a photographic style with dynamic and duotone treatment that emulated the sense of speed, intensity and excitement you'd have on an Audi Driving Experience. With a clear, graphic design style throughout, the booklets felt premium and provided helpful information with an easy walk-through of the products available.